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Every business needs leads. There’s no way around that. Without a consistent stream of inquiries, emails, phone calls, etc., there would be no sales, and there is no business without sales. Along with every other business on planet earth, your business thrives on the generation of new leads. The process of how leads are generated and how many are generated, and how often is what we call lead flow. Every business has lead flow. The only question is, are you in control of the lead flow, or does the lead flow control you?
Being in control of lead flow means you determine how quickly you grow by controlling the number of new customers entering your business. It means you have an on-demand system that can be scaled up or scaled down to suit your unique needs and growth strategy. Unfortunately, most companies are not in control of their lead flow. Instead, leads come through their business at random, from referrals or online search, and the company tries to adapt to that lead flow. When it slows down, the business contracts and waits for more leads. When the flow speeds up, they try to capture it quickly and scale. This leads to uncertainty in your business and an inability to scale appropriately.
So how do you take control of lead flow and eliminate uncertainty in your business so you can scale? The simple and easiest answer is Facebook and Google Lead-Generation ads or simply Lead-Gen for short.
What are lead-generation ads?
Lead-generation ads are digital ads that are designed to bring in more leads and sales. They typically feature a call-to-action (CTA) that encourages users to click through to your website or landing page, where they can learn more about your product or service and potentially sign up for a free trial or purchase. In many cases, platforms like Facebook & Google (which, in our opinion, are the best platforms for lead-gen) also offer built-in lead forms. So you can collect leads right from the ad itself and don’t have to send people to your website or a third-party landing page. These tend to be highly effective and allow you to generate leads the moment you launch a campaign with very little friction and minimal investment of time and capital.
Why are lead-generation ads important?
There are several reasons why lead-generation ads are so crucial for businesses. First of all, they allow you to target potential customers who are already interested in what you have to offer. This makes it much easier to convert them into paying customers. Additionally, lead-generation ads help build brand awareness and trust, which can be key factors in helping your business succeed.
Acquire interested prospects
One of the main benefits of lead-generation ads is that they allow you to acquire interested prospects. These are people who have already shown an interest in what you’re selling and are more likely to become paying customers. When you target your ads towards these individuals, you’re making it easier for them to learn more about your product or service and potentially sign up.
Build brand awareness and trust
Lead-generation ads also help build brand awareness and trust. By featuring your company’s logo and name prominently in your ads, potential customers will start to associate those things with quality and reliability. Additionally, by providing valuable content alongside your ad, potential customers will be more likely to trust you and consider doing business with you.
Gather specific information easily
One of the biggest advantages of lead-generation ads is that they simply gather specific information about clients. When someone clicks on your ad, they’ll be taken to a landing page where you can ask them for their name, email address, and other contact information. This makes it easy to build a database of potential customers who are interested in what you have to offer.
Lead-generation ads are also cost-effective, especially compared to traditional marketing methods like print and television. When you create a lead generation ad campaign, all of its costs bring in more leads and sales. As such, they’re often much cheaper than other types of advertising.
There are many reasons why lead-generation ads are so crucial for businesses today. So if you’re looking for an effective way to bring in more leads and sales, lead-generation ads are worth considering.
At Suits Social, we use social media ads, paid search, and PPC campaigns to build your brand, generate high-quality leads, and eliminate the uncertainty of scaling your business by keeping your pipeline full.
If your business is looking for a digital agency to help increase your customer list and increase your online demand, book a free strategy call today: https://www.suitssocial.com/strategy-call
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