Secret 3 Step Facebook Ads Funnel That Works Every Time!
The proven process we've used to generate tens of millions of dollars in sales for our clients with social media advertising
Social Media = "Demand Generation"
What Is A Social Media Advertising Funnel?
So Let’s Get Into How “WE” Run Advertising For Businesses
A Social Media Sales Funnel is essentially a step by step process that your customers will travel through. From when they first become aware of your brand, product or service, to when they actually make a purchase or refer a friend.
Each of these stages represent a social media ad campaign driving traffic to different pieces of content, webpages, and offers. The specific stages of a Social Media Sales Funnel will vary depending on what your goals are, but we typically like to split it up into 3 stages/campaigns.
Let’s start from when a customer first enters the Social Media Marketing Funnel, the Brand Awareness stage/campaign…
Here at the Brand Awareness stage, we are filling the top of the funnel. The goal of this first stage/campaign is to generate massive, targeted attention for your content and overall brand. The best way to approach this stage is giving value first. This could be a fun video, such as “3 Tips to ....”, or it can be as simple of an engaging video tour of your facility.
Getting views from highly targeted local customers for as low as $0.01 a view. (Mass exposure)
Creates and builds trust with your potential customers before selling them anything.
Builds a warm “re-targeting” audience that we know own and which we can later re-target with other ads, which we’ll overview in the next stage.
The next step in our sales funnel is to re-target all the viewers from step 1 (outline above) and gauge their actual interest in your club. We typically do this by offering something of value for free or extremely low cost in exchange for getting the customers email, name, number, etc.
This could be as simple as having them enter in a contest for a giveaway, download a special offer, or claim a unique discount to claim on their next purchase. But you can even use what we call “lead magnets” such as a free video training series or Ebook. These kinds of lead magnets cost nothing to deliver, but provide massive value and are extremely easy to create.
Either way, our goal here is to come up with something of value and exchange it for the customers information. Ultimately, this will help us build a database of local potential customers that we can sell to later. It’s extremely important we “own” our prospects and take the social engagement offline ASAP because once we have their information, it’s easy to follow up via email, phone, Facebook messenger, LinkedIn, etc. for as long as you need to or until someone tells you to stop.
Re-target warm audiences who consumed your valuable content in step 1 (brand awareness stage) and exchange more value for customer information.
Cost per lead is far lower when re-targeting an audience we already own i.e people who viewed our awareness stage videos. Resulting in lower ad spend and greater volume of leads.
Builds a database of customers who are most likely to buy in the near future, allowing us to take the conversation online and commence the sales process.
Give us a warm list to now re-target with the “perfect offer”
Lastly, the sales/conversion campaign a.k.a. where it all comes together!
The sales/conversion campaign is meant to do exactly what it sounds like… sell and convert! Converting all of the attention and leads we generated in step 1 and 2 into dollars.
So now that we have gained massive attention in step 1, identified our engaged audience members and generated leads in step 2, we can now move on to step 3, start selling!
This is where we promote direct calls to action including membership offers, online reservations, venue and event bookings, product sales, and more to our qualified leads.
(FUN FACT: By the way, this entire funnel can be built for existing customers as well to keep them engaged and keep them buying.")
Here are few examples of successful ads we’ve run in the past for this stage in the funnel. Note: we make the most of multiple ad types, including photo, video, carousels, etc. We also test all kinds of offers, headlines, and text, never just one single ad.
History Barbershop Co: Testing different types of ads, with a “Shop Now” button to drive traffic to e-commerce store.
Re-targeting only potential customers who made it through your awareness and lead-gen stage.
You’re advertising to an extremely warm audiences developed in step 1 and 2, this means it costs next to nothing, and conversion will be extremely high as you already know they are interested.
Always test multiple offers, different headlines, text, and creatives.
You may not realize it yet, but this framework is extremely flexible and efficient.
What this strategy basically does is create 3 distinct “advertising buckets” which you can constantly add new content and offers to. This is an evergreen strategy that will work for years to come.
But most importantly, each of the steps described above run at the same time, 24/7/365 generating massive awareness, leads, and sales all at the same time!