Why Invest In Social Media
Build Your Audience
Build an audience of engaged and motivated customers who will purchase from your business again and again. By creating and publishing regular content consistantly, you not only build massive awareness for your brand, but also credibility and social proof.
Most social media platforms provide organic exposure to new audiences, both from internal distribution i.e the Instagram, explore page or external, such as Google. For example, if you search for "how to stop a roof leak" on Google, there's a good chance you're going to see a few YouTube videos and maybe even Facebook videos in the search results. This helps your brand come up more often when customers are searching for what you offer online and opportunities to make a sale!
Posting content on social media is free, there is no cost like you would typically experience with paid advertising. You can post as much as you'd like, wherever you like, and whatever you like. Your content also stays up forever and continuesd to work for your business 24/7/365.
Many customers that hear from you via word of mouth, Google search, Radio, or even TV will almost always check out your social media before doing business with you. What they find, is the difference between landing a customer, or never hearing from them again. A strong social media presence not only ensures you will connect with new pottential customers, but it also ensures you will convert more of the customers already looking to do business with you!